Product Marketing Manager
HomeCareers Product Marketing Manager

Product Marketing Manager

Job Brief

Our Investors

ST Engineering is a MNC with a global network of subsidiaries and associated companies that spans Asia, Europe, the Middle East and the U.S. They own a controlling stake in SPTel, a joint venture with SP Group, and are looking to accelerate the expansion of this strategic asset.

About us

SPTel is a Business Class Digital Services provider that promises:

  • Fully digitalised processes, enabling on demand provisioning of services such as Bandwidth and cyber security
  • Business Grade connectivity standards that include <1ms ultra low latency performance and clean-pipe connectivity as a default
  • True network diversity for improved reliability with unique fibre pathways and facilities that are physically separate from incumbent telcos
  • Innovative services such as IoT-a-a-S and Edge Cloud computing

We are well recognised in the industry clinching numerous awards for our cutting-edge telco services and have doubled our customer base annually in the last 3 years. We were also featured in the CNA documentary “Home-Grown with a Digital Edge”.

These accolades and achievements are the result of us meticulously grooming a team of talents and specialists to be part of our exciting journey and we are looking to grow our team. If you are a skilled and driven individual, do join us as co-creators of the future of SPTel.

About Role

You will be part of product management team and be responsible and contribute to the product roadmap, product pricing and product development for a suite of enterprise product (SG Connectivity, International, Internet, Security, Managed Services & IoT) as well as product marketing. Based on your assessment of the industry eco-system we live in, you will develop points of views for go to market, technology and business partnerships, suitable targets for acquisition, business models, etc.  You will work with Sales & Marketing and Product team on market-related product activities, such as releases, industry events, competitive positioning. You will work with our sales team to ensure they have the right tools to succeed.


  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Create buy-in for the product vision both internally and with key external partners
  • Develop and own the product business cases and deliverables
  • Develop product pricing and positioning strategies as well as responsible for pricing support
  • Translate product strategy into detailed requirements and prototypes
  • Go-to-market – Define and drive go-to-market plans and programs for the product, product launches, release announcements.
  • Market insights and strategy – Competitive, business models, pricing strategy, pricing models, competitive playbooks, sales playbooks.
  • Industry eco-system – Technology, business and go-to-market partnerships. Solution and integration agreements, business development, mergers & acquisitions.
  • Customers – Sales team go-to-market, product launch activities, case studies, customer events, buying patterns, customer verticals, develop customer champions.
  • Produce and present compelling presentations at various events to include sales meetings, roadshows, and industry trade shows.


  • Expert in developing results-driven go-to-marketing programs and product launches in a B2B Solutions environment.
  • Experience working with Service Provider industry is a huge plus.
  • You believe in owning your role and take initiative to find opportunities, develop plans that inspire others, and ensure execution through measured results
  • Strong analytical, writing and presentation skills
  • Demonstrated ability to influence others and build strong working relationships across departments
  • Innovation, attention to detail, and an eye for quality, along with the ability to grasp the customer mindset and transform customer challenges into value propositions is crucial.
  • Experience in enterprise connectivity/bandwidth services and internet access products is required. Managed Services, Security & IoT experience will be an added advantage.

Applying for Product Marketing Manager

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