CMO Asia has named SPTel a winner in the BEST INNOVATION IN BRAND MANAGEMENT category.
As a small and new telco in a saturated space, we have had to not only innovate our solution offering but also our go to market strategy. Launching in a year of social distancing and other safety restrictions, we could not take the typical route of hosting a mega event. Instead, we did a broadcast documentary, “Home-Grown with a Digital Edge” supported by various above the line media to reach out to our target audience. Through this exercise, we engaged local and international audiences as well to share on our business class digital services for connectivity, IoT deployment and edge cloud computing.
It is this challenger spirit that drives and motivates us to deliver on our brand promise of “Reliability with an Edge”.
A big thank you to CMO for recognizing SPTel with this prestigious award!